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All Roads Lead to Real Estate

Podcast · Hosted by Matt Rhine

Full Interview · January 26, 2026

Why Is Your Heating Bill So High? A Geothermal Reality Check

High heating bills can make geothermal worth investigating—but the house, the site, and the numbers have to make sense first.

Matt Rhine, on the left, interviewing Justin Coleman, on the right, in the official All Roads Lead to Real Estate studio recording
Choose the full interview or a clip below.

Sales, Ground Loop Heating & Air Conditioning

Justin ColemanSales, Ground Loop Heating & Air Conditioning

Inside the Interview

  • See why a high-bill house still might be a poor fit.
  • Understand how geothermal moves heat between the house and ground.
  • Compare vertical drilling with horizontal ground loops.
  • Ask better questions about insulation, access, and installation.
  • Treat savings and resale as possibilities—not promises.

Savings, cost, timing, maintenance, and system-life statements are attributed to the speakers and are not guarantees. Incentive figures in this interview are a September 2025 historical snapshot, not current guidance.

Meet the Guest

Meet the Guest: Justin Coleman

Justin Coleman works in sales at Ground Loop Heating & Air Conditioning, a third-generation family-owned Maryland business specializing in residential and light-commercial geothermal systems.

More about Meet the Guest: Justin Coleman

He joins Matt to make a complicated home upgrade easier to understand: what goes underground, what changes inside, and when the numbers make sense. Matt brings his own older house into the conversation—and gets an answer that is not an automatic yes.

  • SalesGround Loop Heating & Air Conditioning
  • Residential and light-commercial geothermal HVACThird-generation family-owned Maryland company

Sources: profile 1 ↗profile 2 ↗

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Before you consider geothermal

Start with the house, then run the numbers.

Matt's own high-bill home was not an automatic yes. Use a property-specific assessment before treating geothermal as a solution.

  1. Know what the bills are telling you

    Gather a full year of energy bills, identify the fuels and systems involved, and note seasonal peaks before comparing alternatives.

  2. Check the building first

    Ask about insulation, air sealing, ducts, distribution, comfort problems, and how many separate systems the home has.

  3. Test the site

    Have a qualified designer assess loop layout, access, underground utilities, yard space, drilling/trenching, permits, and restoration.

  4. Compare complete written proposals

    Make sure the scope covers equipment, loop field, duct or electrical changes, permits, commissioning, warranties, service, and backup heat.

  5. Model more than one scenario

    Compare like-for-like HVAC options under different energy-price, usage, maintenance, financing, and time-in-home assumptions; do not rely on one payback forecast.

  6. Ask who will support the system

    Verify current licenses and relevant certifications, references, service capacity, warranties, and who responds if a loop or heat-pump issue arises.

  7. Keep resale and incentives separate

    Do not assume a resale premium. Check current incentive rules, dates, program funds, and eligibility with official administrators and a tax professional.

Incentive figures in the interview reflect September 2025, not current offers. Check today's eligibility and rules before including incentives in a project budget.

More conversations

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Interview highlights

Three conversations worth your time.

Choose a highlight to watch it in the full interview player above.

Matt Rhine explaining his older home's heating systems in the geothermal interview

The House Has to Be Right for Geothermal

Justin explains how geothermal moves heat and why the house and existing system matter to the decision.

Justin Coleman describing ground-loop layouts in his interview with Matt Rhine

How Much of the Yard Does a Ground Loop Need?

Vertical drilling, horizontal trenches and what happens to the ground after the work is finished.

Matt Rhine discussing geothermal and resale value in the filmed interview

Will Buyers Pay More for Geothermal?

Matt and Justin compare comfort, operating savings and the harder question of future resale value.

From the interview

Questions and answers.

Watch each answer at its matched video timestamp, or read the source transcript.

How does geothermal heat and cool a home?

Justin describes moving heat between the house and the ground: drawing heat from the ground in winter and returning heat to it in summer. He says the ground at depth stays around 50–60°F year-round.

Watch video from 00:04:59 →Read transcript →

How much might it reduce an energy bill?

Justin gives a broad 50–80% energy-cost estimate, then stresses that each house differs and insulation and air sealing matter. Treat his range as an interview estimate, not a promised saving.

Watch video from 00:05:28 →Read transcript →

Why might a high-bill older home still be a poor fit?

Matt describes his own home's mismatched, unconnected systems and Justin says the project must be viable for that property. The conversation makes suitability—not a blanket savings claim—the first question.

Watch video from 00:06:01 →Read transcript →

More questions

How much outdoor space might a ground loop need?

Justin contrasts vertical drilling with horizontal trenches. His examples are about 160 feet of bore per ton for vertical work and roughly half a football field for a horizontal layout serving the 2,500-square-foot house under discussion; a real design depends on the property.

Watch video from 00:09:07 →Read transcript →
How long might an installation take?

Justin describes permitting, drilling, trenching, and indoor work, with the full process taking roughly one and a half to three months in the examples he gives. Scheduling and local permitting vary.

Watch video from 00:11:34 →Read transcript →
What installed price did they discuss?

In this 2025-recorded discussion, Justin gives a $35,000–$55,000 range and about $45,000 as a rough midpoint, depending on system size and loop method. These are historical conversation figures, not a current quote.

Watch video from 00:13:52 →Read transcript →
Which incentives came up in the conversation?

The speakers describe a September 2025 snapshot involving the federal residential clean-energy tax credit, utility and county programs, and Maryland renewable-energy credits. The amounts and eligibility are historical statements from the interview; confirm today's rules directly with official administrators.

Watch video from 00:15:06 →Read transcript →
What maintenance does Justin describe?

Justin says his company included two visits in the first year in the service arrangement he describes, then compares ongoing checks with conventional HVAC maintenance. Confirm what any current proposal actually includes.

Watch video from 00:27:46 →Read transcript →
What about a drafty historic house or very cold weather?

Justin says insulation and access issues are building challenges, not a geothermal-only problem, and describes keeping existing heat as backup for a particularly difficult old house. A property's design needs an individual assessment.

Watch video from 00:31:56 →Read transcript →
Will installing geothermal guarantee a higher resale price?

No specific premium is established. Matt calls lower bills and a less visible installation possible benefits but says assigning them a dollar value is difficult; neither speaker guarantees a resale increase.

Watch video from 00:42:08 →Read transcript →

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Read the full transcript →

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