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All Roads Lead to Real Estate

A Maryland podcast hosted by Matt Rhine

Full Interview · March 23, 2026

Bill McKenzie: Building Alloy Personal Training Towson

Hosted by Matt Rhine

Still from Matt Rhine’s interview with Bill McKenzie
Choose the full interview or a clip below.

Alloy Personal Training | Towson, MD

Bill McKenzieFranchise owner

Inside the Interview

  • How a layoff reopened a long-held business dream.
  • Why he chose a gym after ruling gyms out.
  • What personal coaching changes about showing up.
  • How he won over a landlord who said no.
  • What running a local gym taught him about community.

Video clip

Bill explains why building a new business alongside his existing career made sense for him.

Meet the Guest

Bill McKenzie

Bill McKenzie owns Alloy Personal Training Towson, located at 1407 York Road, Suite 110, in Lutherville, Maryland.

More about Bill McKenzie

After years in corporate sales and operations, a layoff gave Bill room to pursue a business he had imagined since his teens. He talks with Matt Rhine about choosing a coaching-led gym, finding its location, and building community ties.

Visit Alloy Personal Training Towson ↗
  • Franchise ownerAlloy Personal Training | Towson, MD
  • 25 yearsIn corporate roles before pursuing the gym
  • Lutherville, MD1407 York Road · Suite 110

Role and career from the interview · Gym: official location ↗

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Interview highlights

Three conversations worth your time.

Choose a highlight to watch it in the full interview player above.

Still from Matt Rhine’s interview with Bill McKenzie

Why He Kept the Day Job

Bill explains why building a new business alongside his existing career made sense for him.

Still from Matt Rhine’s interview with Bill McKenzie

A Gym Built Around Knowing Your Name

Bill talks about the relationships and accountability that helped shape his approach to opening a gym.

Still from Matt Rhine’s interview with Bill McKenzie

Same Room, Different Workout

Supersets, small groups and adapting an exercise to the person doing it—not making everyone do the same thing.

From the interview

Questions and answers.

Use each timestamp to watch the answer in context.

Why did Bill consider a franchise after his layoff?

Bill says the layoff after roughly 25 years at one company prompted him to explore both a corporate role and a franchise. He chose both.

Watch from 00:06:32 →

Why choose a gym after ruling gyms out?

Bill had pictured a transactional gym that profits when members do not show up. Alloy’s smaller, relationship-based coaching model changed his mind.

Watch from 00:10:35 →

How did Bill win over the landlord?

The landlord initially refused a gym over parking and noise concerns. Bill and his team explained their quieter small-group model, secured a meeting, and eventually got the space.

Watch from 00:49:15 →

More questions

Did Bill leave his corporate job to open the gym?

No. He says the two roles fulfill him differently, so he kept his corporate work while building the gym.

Watch from 00:08:45 →
How does Bill encourage members to return?

Bill says the team emphasizes accountability, attendance, and progress toward personal goals; relationships matter more to his model than unused memberships.

Watch from 00:16:20 →
Can beginners join the training?

Bill describes coaches adjusting workouts to each person’s ability, including people returning after years without exercise.

Watch from 00:33:48 →
How does the gym engage its neighbors?

Bill mentions the Towson Farmers Market, Towson Town Festival, and support for local schools, alongside online marketing.

Watch from 00:42:04 →
Why open a gym instead of leaving his money invested?

Bill says owning a business and helping neighbors mattered more to him than leaving the money invested elsewhere.

Watch from 00:55:35 →

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